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What’s even better than trying out a new beer for the first time? Being one of the very first people EVER to take a sip of the brew! Blue Moon is giving you a chance to do just that this Thursday night, January 29th with a launch event that offers fans the chance to sample new White IPA before its national release on April 1st. And it’s such an exclusive event, they can’t even tell you where it is, you have to FIND it.

blue moon glass

Blue Moon Brewing Company embarked on an epic voyage of discovery to perfect the recipe for the new White IPA. After searching through 150 varieties to find the perfect hop for its latest brew, Blue Moon is ready to unveil its own twist on an IPA. In celebration of the launch, the brewery is challenging fans to search high and low in pursuit of some amazing Artfully Crafted rewards.

The hunt begins with an exclusive first taste of the White IPA at a location designated by decoding these latitude and longitude coordinates: 41.941484, -87.664169.

The first 20 guests to identify and arrive at the location will receive a Chicago-customized growler with a map that that leads to an exclusive sit-down beer dinner led by one of Blue Moon’s very own brewmasters.

blue moon gowler

Put your detective skills to the test this Thursday night from 7 – 9 p.m. and join us on a hunt for the White IPA – happy trails!

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