Hi all! This is Amy Shah from Billy’s office posting this story while he is gone traveling in Asia (check out his awesome pics documenting his travels on facebook & twitter!). I thought it would be cool to share this story about Natalie Slater of Bake & Destroy. I met Natalie a few months back when Rockit Wrigley hosted a Rocker Tweetup with experts in social media and what it takes to incorporate rock & roll in your business.
Natalie caught my attention as soon as I read her motto: “The world is your cupcake dudes! So make it rad!” I was so interested to hear her story & learned that Natalie has a love for two things: baking and punk/metal music. What I admire most about Natalie is that she breaks through any stereotypes & follows her passion to create something totally unique & true to who she is. Natalie’s blog, Bake & Destroy, hosts numerous, highly creative recipes (inspired from punk/metal music), an online shop (w/ awesome vintage pieces & bake and destroy items), and gives readers an insight to her personal life & organizations she is passionate about. She doesn’t usually sell any of her baked goods- she has a 9-5 job, is the mother of an adorable boy Teno (who she recently started a completely different blog on, Teno Destructo), and a loving wife- but instead uses her blog as a forum to communicate with her fans & encourage them to create recipes that are their own. In addition to hosting her blog, she has been a judge on the Food Network’s pilot for Cupcake Wars, a regular on Chicago Tonight & has been featured in many magazines.
Natalie has used the power of social media to connect with her fans & enhance her brand while staying true to her passions- check out my interview above with Natalie to learn more about her brand & advice she has for new bloggers- she truly is rad!
AND, make sure to pick up a copy of Bust on March 29th- Natalie’s whoopie pie recipe will be featured in the food issue!
Read Natalie’s Blog: www.BakeandDestroy.net
Follow Natalie on Twitter: www.twitter.com/BakeandDestroy
Become a Fan on Facebook: www.facebook.com/BakeandDestroyFans