Interview with Natalie Slater of Bake & Destroy! March 22, 2011 Hi all! This is Amy Shah from Billy’s office posting this story while he is gone traveling in Asia (check out his awesome pics documenting his travels on facebook & twitter!). I thought it would be cool to share this story about Natalie Slater of Bake & Destroy. I met Natalie a few months back when Rockit Wrigley hosted a Rocker Tweetup with experts in social media and what it takes to incorporate rock & roll in your business. Natalie caught my attention as soon as I read her motto: “The world is your cupcake dudes! So make it rad!” I was so interested to hear her story & learned that Natalie has a love for two things: baking and punk/metal music. What I admire most about Natalie is that she breaks through any stereotypes & follows her passion to create something totally unique & true to who she is. Natalie’s blog, Bake & Destroy, hosts numerous, highly creative recipes (inspired from punk/metal music), an online shop (w/ awesome vintage pieces & bake and destroy items), and gives readers an insight to her personal life & organizations she is passionate about. She doesn’t usually sell any of her baked goods- she has a 9-5 job, is the mother of an adorable boy Teno (who she recently started a completely different blog on, Teno Destructo), and a loving wife- but instead uses her blog as a forum to communicate with her fans & encourage them to create recipes that are their own. In addition to hosting her blog, she has been a judge on the Food Network’s pilot for Cupcake Wars, a regular on Chicago Tonight & has been featured in many magazines. Natalie has used the power of social media to connect with her fans & enhance her brand while staying true to her passions- check out my interview above with Natalie to learn more about her brand & advice she has for new bloggers- she truly is rad! AND, make sure to pick up a copy of Bust on March 29th- Natalie’s whoopie pie recipe will be featured in the food issue! Read Natalie’s Blog: www.BakeandDestroy.net Follow Natalie on Twitter: www.twitter.com/BakeandDestroy Become a Fan on Facebook: www.facebook.com/BakeandDestroyFans One Response Natalie March 23, 2011 Thanks for inviting me out, that was a fun night! The issue of Bust featuring my recipe is on sale March 29 – my bad! Reply Leave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Save my name, email, and website in this browser for the next time I comment.