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check out my avatar coming to life in this video to make fun of me! haha.. just trying to get engage people in new ways to not only enjoy our 2 year anniversary party for my art, culture, trends & entertainment blog but more importantly, to help a really good cause!

it will be an awesome event, cool people, great music, signature food, specialty drinks & more! do not miss this! full press release below- its only a small $20 donation (or more) to help the 36% increase in poor people simply needing food due to the recession, from the greater chicago food depository. limited space- click here to reserve your spot!

special shoutout to all the local artists who helped create this amazing video! Director/Editor: Catherine Lynch, Cinematographer: Adam Dick, Sound: Sam Fell, Avatar Lead: James Pawula, Animation: Ian Beckman & Ari Flesch, Texturing: Arwa Dabbakeh, Modeling: Whit Alexander, Music: Don Meyer, Underground Music: DJ Kane, Make-Up: Brenda Arelano, Equipment: Zacuto, Invites: M13 Graphics

Press Release: January 19, 2011

2 years, 20,000 followers, 678,000 Chicagoans in need:

Local Restaurateur Billy Dec hosts a social media anniversary party to benefit the Greater Chicago Food Depository’s efforts to fight hunger

Chicago, IL—   After two years of writing his popular Chicago entertainment, arts & culture blog, with a rapidly growing number of friends & followers on Facebook & Twitter (about 20,000 combined), Rockit Ranch Productions CEO Billy Dec is not only throwing a huge two year anniversary bash for all who have supported him online thus far, but he is recruiting this dynamic and dedicated social media network to help him feed the dramatically increasing numbers of poor & hungry, by making his blog anniversary party benefit The Greater Chicago Food Depository.

Guests of the “ Anniversary Party” to benefit The Greater Chicago Food Depository will enjoy signature food items from Dec’s award winning restaurants Sunda & Rockit, and creative cocktails by Underground & Grey Goose Vodka. In typical fashion, Dec’s guest list is sure to be a who’s who party mix of the most dynamic personalities in the city’s arts, entertainment, social media & philanthropic scene.

Dec explains the idea behind his event: “during the last couple years of our brutal recession, a 36% increase of an additional 178,000 people have gone hungry and needed food desperately from The Greater Chicago Food Depository alone.  In my yearly effort to support them, post holidays when donations are at their lowest, I’m excited to bring my new social network together to make a bigger impact.”

The event will take place on Thursday, February 3rd from 7 p.m. – 9 p.m. at Dec’s restaurant Rockit Bar & Grill (22 W. Hubbard).  A limited number of advanced tickets will be available online at for $20, and available at the door for $40.  There will also be a limited number of “VIP Supporter” tickets which includes access to a reserved area at the party & tshirt, these tickets can be purchased for $100 in advance online at or at the door for $200.  100% of ticket proceeds go towards benefiting The Greater Chicago Food Depository.  (

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