Rockit Ranch Productions and www.aChicagoThing.com win 4 Telly Awards with Billy Dec Avatar Social Media Anniversary Benefit Video! July 26, 2011 What if my avatar literally came to life and spoke to people about a gigantic party to celebrate his 2nd birthday as the "person" behind all my social media platforms (facebook, twitter, blog..) that had been communicating with tens of thousands of people with similar interests for the last 2 years? And what if he explained in a really fun way that this huge party would benefit one of our favorite philanthropic missions, feeding people in need. Well, that was the crazy idea we came up with at Rockit Ranch Productions 6 months ago when we produced the attached video- we just never thought we would actually win awards for it!!??!